FAQs & Tutorials | Merritt Clubs Marketing

Marketing FAQs

General

Marketing Designs

Buckingham

Social Media/Blogs

Canton

Website

Downtown

Eldersburg

Fort Avenue

Owings Mills

Towson

White Marsh

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• Sumbit a request to join our company Facebook page: https://forms.gle/Vk2ookqbgbpp8EWr9

• Check out the intranet site for information about payroll, benefits, uniform ordering and more Human Resource materials.

• If you have a Merritt email address, update your email signature.

• If you are a Personal Trainer, Group Fitness Instructor, Wellness Coach, or Massage Therapist, schedule to have a headshot taken and fill out a bio form for our website.

*All items can be found on the Employee Services page.*
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• 3 membership levels:
-Platinum (Fort Avenue & Canton) This level has access to all clubs
-Gold (Downtown, Eldersburg, Towson & White Marsh) This level can access all Gold & Express clubs
-Express (Buckingham, Cranbrook & Owings Mills) This level can access all Express clubs

• First opened in 1977 at Towson as a racquetball club

•Merritt Clubs is part of Merritt Companies (which include Merritt Properties and Merritt Construction)
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Club FAQs

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• Sumbit a request to join our company Facebook page: https://forms.gle/Vk2ookqbgbpp8EWr9

• Check out the intranet site for information about payroll, benefits, uniform ordering and more Human Resource materials.

• If you have a Merritt email address, update your email signature.

• If you are a Personal Trainer, Group Fitness Instructor, Wellness Coach, or Massage Therapist, schedule to have a headshot taken and fill out a bio form for our website.

*All items can be found on the Employee Services page.*
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If you are Personal Trainer, Group Fitness Instructor or Massage Therapist, you can have your photo and a bio added to our webstie to help potential clients learn more about you.
Go to the Employee Services page to schedule a time to get your photo taken and fill out the bio form corresponding to your job title.

Once you have filled out your bio and had your headshot taken, email Katrina Viloria at kviloria@merrittclubs.com so she knows to add it to the website.

*Please note, bios may not be added to the website right away and may need to wait
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• Photos from a program or event (with EVERY PERSON IN THE PHOTO'S permission including parent's permission if it has children - we do not need photo releases signed if their photo will just be on social media.)

• Information about upcoming programs/events

• Tips/facts/workout ideas

• Member stories (with their permission)

• Other ideas you have (at the discreation of the Marketing Department)
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An e-blast is a one-time email, specific to a club, with one announcement. These may be sent in addition to or separate from the newsletter. (i.e. - power outage, locker room closing, end of summer camps sale, etc.)

An e-newsletter is a weekly newsletter, specific to each club, that goes out to members on Thursday mornings. This newsletter contains information about things happening in the club and is compiled usually by the General Manager.
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• 3 membership levels:
-Platinum (Fort Avenue & Canton) This level has access to all clubs
-Gold (Downtown, Eldersburg, Towson & White Marsh) This level can access all Gold & Express clubs
-Express (Buckingham, Cranbrook & Owings Mills) This level can access all Express clubs

• First opened in 1977 at Towson as a racquetball club

•Merritt Clubs is part of Merritt Companies (which include Merritt Properties and Merritt Construction)
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1. Go to the Member Email page

2. Scroll down to the calendars section and open the link to your club

3. View the items already on your club calendar

4. Compile a Word document with EVERY item/program/event not already on your club calendar for that month. Each item must include the following information:
• Name of program
• Date/time
• 3 - 5 bullet points about what the program is, why you are having it, what benefits the member will get from it, etc
• Program cost
• Program contact
• RSVP due date and links to sign up

5. On or before the 20th of the previous month, go to the Member Email page and click the Submit Your Club E-Newsletter link.

6. Fill out the form and upload the word document to it
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the club originally was just 16 racquetball courts, with a full bar and smoking was allowed
we have several members who have been part of the Towson Club for over 38+ years
the Towson staff has at least one employee born in each month of the year
the Towson staff has participated in the following NCAA sports: football, basketball, lacrosse, swimming, and baseball
there is a natural spring underneath the cardio area floor. there was a tree stump planted underneath the floor to help with moisture.
has hosted guests such as Nicole Kidman and Keith Urban
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1. Go to Services > Marketing Materials > Print Request Form

2. Fill out the form with the name of the program or flyer that you need printed

3. Upload your document if you need to (if you do not upload a document, we will print the most recent version of that file)

4. Submit your request

5. Your prints will be done and put inside your club mailbox at the Home Office within 3 business days, and you will receive an email notification when ready*

6. Someone from your club may pick up your prints at the home office and bring them back to your club

*Business days may vary depending on vacation and holiday schedules
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1. Go to bigstockphoto.com

2. Type in your keywords (i.e. - fitness, gym, weights, group, etc) and hit search

3. Under the "Any License" dropdown, select "Non Editorial"

4. Search through the photos and choose one that matches your program
(Please choose a photo with diversity (people of color, disabled people, people of all body-types, etc) If you photo has a group of people in it, it MUST feature diversity.)

5. When you find a photo you like, copy the Stock Photo ID number and paste it into your request

* If you would like to use your own photo, it must have been taken recently in one of our clubs and ALL people in the photo must have signed a photo release. Upload your photo and the release forms to your request. (This does not guarantee that we can/will use your photo.)

** If you do not choose a photo, one will be chosen for you and cannot be changed unless absolutely necessary. Any photo you choose is subject to be changed at the discreation of the Marketing Department
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• To request a project, you MUST have 6 weeks or longer before your event starts (if you do not have 6 weeks, you may only submit a request for a social media post or e-mail blast.)

• Once requested, your design will be completed and sent back to you for review within 2 weeks

• Once you receive an email invitation to review your project, you have 3 business days to review it*

• If you mark your project as "Changes Needed," it will be adjusted within 3 business days

• If you mark your project as "Approved," and it needs prints, they will be printed within 3 business days

*If you fail to review your project within the deadline, your project will move to the bottom of the request list and won't be completed until after all other projects are done. If you consistenly do this, we may revoke your permission to request projects.
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White Marsh club won Merritt Construction Services and Merritt Properties a NAIOP-MD award for Best Retail Building
Merritt's most recent addition to our 9 total locations, after opening in May 2014.
The only health club in the area featuring an outdoor water park spanning 3 pools and including 4 slides
Offers comprehensive workout options for the entire family with Junior Fitness, Cardio Kids, kids group fitness class offerings, Merritt Dance, swim lessons and novice swim team, and Merritt summer camps.
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• In the last three years we have invested over $25 million into the facility to provide the latest and greatest club for our members

• The blue screen at the basketball court was originially going to be a rock-climbing wall but was not viable because it was not tall enough for competitive rock climbers

• Our Gorilla Bars are one of a kind - they were custom built to be 67 feet long with a high point of 11 feet and low at 8 ft. The fastest down & back time we have on record is 18 seconds. The current reigning champion employee is GM, Dave Hannibal.

• There are 63 shampoo stations
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• 'Cheers Club' - Buckingham is the smallest of the Merritt Clubs but has the biggest of hearts with its 'Cheers' like atmosphere. You are greeted by almost the same faces every day to encourage you on your fitness journey.

• Forget your headphones, shorts, socks etc? The front desk has those items readily available so that way you don't have to go back home.

• Outside of the townhomes, Buckingham is the longest tenant of the Buckingham complex.
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In 1865, the building was the Northern Central Railway, the largest railway depot of its time. It was originally constructed as a drop off point for Baltimore area farmers who left hay and produce to be transported by rail. The areas forming our aerobics room, women's locker room, running track, and basketball court accommodated 100 freight cars.
This building is one of only 3 in the US that has a roof supported by the Fink Truss System, a railway bridge suspension concept that eliminates vertical supports, facilitating train loading. This system of beams and iron cable are visible above the fitness floor and in the pool area.
The building (known as "Shed A" in 1865) was constructed using nearly 1 million bricks.
President Lincoln's funeral train passed through the structure.
The Railway Express Company occupied the building from 1947 through the 1960's and survived the great Baltimore fire.
The building was purchased in 1976 and renovated into a tennis and racquetball club, maintaining its architectural integrity. It's listed as a historical building with the Mt. Vernon Historical Trust District. The design team received an architectural preservation award from the city in 1979.
Originally known as the Downtown Athletic Club, it was opened in 1977, and was acquired by Merritt Clubs in 1989.
Home to the Baltimore Ravens' Cheerleader tryouts
Has had guests such as John Travolta, Nicole Kidman, Colin Powell's daughter, Dancing with the Stars dancers, and WWE performers
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I am a new employee. What are some things I should do?

Selling Points

Tidbits

How do I order business cards?

How do I order name tags or uniform items?

Where is the Home Office located?

Should I be referring to our company as "Merritt Athletic Club?""

I have members with questions about MotionVibe. How do I help?

I am a new employee. What are some things I should do?

Selling Points

How do I request new marketing project?

How do I get my bio up?

Amenities

What can be added to social media?

What's the difference between e-blasts and e-newsletters?

Tidbits

Membership Level

How do I submit my clubs e-newsletter?

Who do I contact about website questions?

Can I have access to post on social media myself?

How do I order business cards?

How do I request a project change?

When are e-newsletters due?

How do I order name tags or uniform items?

How do I request commonly used marketing material prints?

Square Feet

I didn't make the deadline to request a new project design. Can I still request a social media post?

Tidbits

Who do I contact about email questions?

Where is the Home Office located?

Who do I contact about social media or blog questions?

How do I request prints?

Should I be referring to our company as "Merritt Athletic Club?""

How do I choose photos for my marketing request?

Amenities

What are the marketing deadlines?

Membership Level

If I submit a blog idea, will it definitely get published?"

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Amenities

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I have members with questions about MotionVibe. How do I help?